1. Numbers don't lie.
SMS messages have a 98% open rate. 90% of SMS messages are read within 3 minutes. Approximately 89–91% of consumers prefer texting over phone calls for communicating with businesses. Additionally, 74% of consumers do not answer calls from unknown numbers due to fear of scams, found in a study by CallRail.
2. Speed.
15 seconds. That is the average time it takes for shops using TractionPro™ to contact a new prospect. While prospects wait for your competitors to follow up via phone call or resort to in-person quoting, your shop is already winning. Serious aftermarket customers don't wait. Why would you?
3. Accessibility.
Nearly everyone has access to a cell phone with SMS messaging, but not everyone is available to speak over the phone. Full sales conversations can be carried out with SMS while your prospect is running errands, at the gym, at work, or at home.
4. Staff multitasking.
With SMS access available on desktops and mobile devices, your shop's sales reps can go about their daily tasks, handling customers in-person, and return to the SMS platform at their convenience.
Also, every shop experiences downtime. Hands down - the best way to fill that time is by contacting and quoting new prospects.